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Radio — Bankrupt in 6 to 12 Months

January 31st, 2009 · No Comments

By Jerry Del CollianoThere’s a reason radio executives are talking gibberish and not making any sense even as their industry fights for survival.Come on.Sales shortfalls can be solved.Programming inadequacies can be fixed.New media and mobile content can be our fast friend — not that complicated.If we know this, why don’t the radio CEOs know it?And the answer is — they do, but their problems are much bigger than increasing sales or getting ratings.Radio is over — not because sales and programmin

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